• Joe at JK

10 Types of Blog Posts



People will often tell us they would love to write a blog but can never think of anything to write about. I have put together these 10 different types of blog posts, some of which you have probably never thought of putting together before!


How to Guides


You have probably read one of these before. This type of blog post will teach you how to do something using headers to split it up into steps or pointers.


It's slightly different to Step-by-Step Guides that you will find later in this article because How to Guides can be a bit more abstract.


If that paragraph confused you let me use our blogs as an example!


This blog post explains how to gain more followers and this blog post explains how to create a company page on Linkedin. You will notice that in the step-by-step guide there are numbered steps you can easily follow to create a Linkedin company page whereas the other one has headers and explanations to show you how to do something.


How to Guides are really easy to read content a lot of the time and are searchable. If you use the title as a question, "How do you..." then if someone types that into a search engine, it is possible your blog post will appear.


They are also quite easy to write if it is something you already know about and can comment on. You might need to do a bit of research to get some figures or to jog your memory but it usually isn't too hard.


Top Lists


Talking about easy to write and easy to read, Top Lists are perfect for that.


You don't have to do a great deal of research and depending on what it's about, it is a matter of opinion so you don't have to have perfect statistics.


You will often find that they are shareable as well. I'm sure you have seen top lists all over your social media feed.


TIP: If you are writing a top list, put a number in the title such as "5 top restaurants in Maidstone". This will show the person that it's only a small read so they aren't going to be sitting there for hours reading through 200 restaurant reviews.


Reviews


This is quite a common blog type but something that a lot of companies might not think is relevant to them. It is worth thinking about though.


If you are in a particular field and you are doing reviews of tools that are needed in that field, it may elevate you to be an expert in the readers view. If you are able to comment on the tool and people actually listen to you, you must know what you're on about right?


This could even work in a service-based business. For us offering social media management, we could review a social media scheduling tool such as Content Cal that other businesses might want to use. If you are in a service-based business, have a think what you could review.


If you say nice things about a tool there is also a possibility that the company who created it may share the post and then you are able to reach their audience.


You may find that a lot of the review blogs online are doing affiliate marketing. This is where they will write a review on something and have links throughout the blog to the product/service. If you were to buy the product/service by using one of these links, the writer would get commission. With this knowledge, take their reviews with a pinch of salt!


Sharing Your Story


You have probably heard it 1000 times but authenticity is performing well in business at the moment. Lot's of people will tell you this in regards to social media but you can also portray it in your blogs as well.


This is a great opportunity to get across your passion and connect with your audience as the people behind the business. No one wants to be sold to anymore.


You can also keep your audience updated through blog posts. If something is changing in the company or you have an exciting announcement, a blog post is a great way to talk about it.


I don't mean you should share EVERYTHING as a blog post but stuff you think people will be interested in. We did the Street Soccer Foundation Sleep Out recently and wrote a blog post about the experience to keep our audience in-the-know.



Client Case Study


This is one that is often forgotten about but there are some great benefits from doing it.


Everyone wants good testimonials and creating a case study is just the next step up. Rather than asking that client you had a good relationship with to write you a review, ask if they are happy to take part in a case study.


You can then ask them lot's of questions about the process of working with you and I'm sure you will be able to get lot's of quotes and testimonials you can use in the future.


When you are in a service-based industry especially, one of the barriers for a person making the decision to go with your company is not knowing the process or how others have found it. Having a case study you can share out could be the difference between that person making the decision to go with you or not.


Similar to a review, the client is also likely to share the case study on their own social media so you reach their audience. If they have respect with their audience, they may think "well if they have used their services, I definitely should".


On a less selfish level, it's also great to promote your client/customer. They will appreciate it and the rapport will keep building.


News Article


Now, writing a news article can be very time consuming and involve a lot of research or being in-the-know so I am not talking about that. BUT if you are able to do that, go ahead, that would be great content.


What I would suggest is looking at other articles or information in the news that is related to your sector and commenting on them.


That way, the content you are talking about is relevant NOW and people are talking about it. This makes it more likely that it will be shared on social media and you never know, you might be approached by someone who wants you to comment about the news on radio/tv or on their blog.


This is also another way to show yourself as an expert. You are knowledgeable enough to comment on and analyse this thing that is in the news. People will respect that.


Answer Questions


If people are asking questions, answer them.


There is a great tool called answerthepublic.com where you can input a key word and it will tell you questions that are being asked in Google around that key word. If you are not sure what people are asking, this is a great place to start.


Plus, if they are being asked on Google and you are answering them, you may find yourself raising through the ranks of Google and people finding your article when they are answering the question.


If you already have your FAQs but some could really use more of an explanation that a sentence or two, you could make it into a blog post.


Once again, this shows you to be an expert if you are the person answering the readers pain points.



Talk About an Event


If you have been to an event recently, do a blog post about it.


We went to ZC Live which is a social media event in Kent and afterwards wrote a blog post talking about what we learnt while we was there. We found that a lot of people that weren't able to attend were reading the blog to see what it was they missed and still get some value.


This also worked in a way we didn't expect it. For a few weeks after the event if you searched "ZC Live" into Google our post was the 5th one down on the first page of Google (obviously behind the official pages). Therefore, if someone was searching for ZC Live to see what they missed or to work out if it's worth going to the next one, they may have came onto our blog.


This connects with telling your story that we spoke about earlier. Talking about an event you have attended is continuing that story and letting your audience know what you are up to. If you are lucky, the event organisers may share your blog post and you will reach their audience. You will also find that you will get a lot of engagement by others who attended the event.


Step-by-Step Guide


Earlier we spoke about the how to guide and how it differs from the step-by-step guide.


The step-by-step guide should be numbered and you want to make it as easy as possible for the reader to follow the steps. The title should make it clear what the outcome of following the steps are.


These are valuable blog posts because it's extremely clear from the title what they will get from reading the blog post. Therefore, if someone is going onto the blog post it's because they want to be able to be shown (simply) how to do whatever it is.


This is also good for Google. You may have noticed that when you search how to do something, sometimes a box will appear near the top with the steps of how to do it. If you can get your steps to appear there you will get a tonne of clicks from Google. As voice technology develops you will also find that when you ask the Google Assistant a question, it will be your answer that is read out.


Video Content


If you have taken the effort to create video content, you might as well make a blog out of it.


All you have to do is write up what happened in the video (which should be easy because you created the video, plus you can re-watch it) and then you have yourself a blog post.


You can embed the video into the blog post so that if someone comes onto it who would prefer to watch the video, they are able to do so. If you wanted to take that one step further you could even make the video into a podcast so people can listen to it if they don't want to watch it or read it.


It's also a good habit to get into because then if somehow YouTube did shut down, you still have the content out there for people to see on your own website. As you have control of your own website, you know it won't go down.


There you have it. 10 different types of blog posts you can start creating straight away! I hope you got some value out of this. If you did, it would be great if you could share it on social media.




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