A is for Authenticity
Hey! Karl here from JK Online and I am here to enlighten/bore you for 26 days of your wonderful existence. So buckle in, put you big boy pants on as I am about to get stuck in.
Authenticity doesn't mean you need to cry on camera over the latest sad story on the BBC news site. Authenticity to me is the ability to be the real you, extend your personality onto your social pages and not back down and do what everyone else is doing. Be a star in a world of squares.
Your personality comes across in a number ways on social. Obvious ones are videos and photos but your tone of voice (as the pros call it) is the same. Tone of voice to me is how your personality comes across through text. As you can tell from my tone of voice I am pretty chill, I write exactly how I speak and don't put any big words in for the sake of it to make myself look more cleverer. I create websites and run social media for people who are just starting their digital campaigns and need someone easy to talk to who holds back on the jargon. I also like to have a little fun with it and my tone of voice, videos and pictures reflect that in everything I do.
When you first start a business there are two things that jump up and kick you in the nuts/lady parts that can get in the way of you being authentic.
The first is thinking your a tiny business so you need to make yourself look big. I think everyone is guilty of this but this often consists of saying "we" when there is only you in the company sitting in your pants at home. This is a great way of getting people to think your a proper company until they meet you or ask to talk to the finance department (awks). People often want to work with a smaller business they can trust. You being yourself and talking about what you are up to, the difficulties of being a mum in business or giving thought leadership posts may be the thing that wins you the contract. People really do buy people.
The second thing that hits you where you hurt is often imposter syndrome. Thinking you don't know as much as the pros in the office next door. Well... You probably do. Getting out there and putting your opinion out is important even if sometimes it isn't the popular opinion.
All in All, people want to see what YOU are about. They want to see content that you enjoy making as that content is the stuff that will be the best.
Here is the the A - Z blog posts so far:
A - Authenticity B - C -
D - E -